How to price products during a pricing war

Articles > December 2011

Businesses should think twice before discounting products during a pricing war.

How to price products during a pricing war
12/30/2011 6:40:51 PM
Category: Business Owner Tips

Price wars can be beneficial to consumers as they look to snag major deals on products and services, but these face-offs between competing businesses can be quite stressful for the professionals involved.

"Many seasoned entrepreneurs discount as a way of doing business, without ever really looking at their numbers or the real costs of cutting their prices," explains Brad Sugars in a post for Entrepreneur magazine.

Mark Stiving, in another article for the publication, advises that business owners think carefully before deciding whether or not to react to a competitor's change in prices. Engaging in a price war can help a business increase its market share, but the war must be waged methodically.

Price segmentation is one way to stand up to a competitor's price cuts. For example, ... (Read More)

Archive > December 2011


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