An effective business marketing strategy emphasizes your company's strengths and matches them to the needs of targeted customers.

The first step in creating an effective strategy is determining what demographic you plan on selling to. According to the Landscape Management Network (LMN), the best way to do this is to think of your services as a product, and figure out how that product relates to certain lifestyles or personalities.

After a list of target customers has been created, the next step is collecting information about them, such as demographics - age, income level, occupation, education and marital status. The media outlet suggests using the U.S. Census Bureau's most recent edition of the Country and City Data Book to compile demographic information.  Also, learn about consumers' ... (Read More)