Financial reports are annual filings required under the Securities Act of 1933 as a way for a company to positively project itself to potential investors, IBM reports.
Included within these packets are at least three financial statements, which contain the majority of information important to investors. First is a statement of earnings, which summarizes the results of a company's revenue and expenses. Next is a statement of financial position, which lists a company's assets and claims against them. Finally there is a statement of cash flows, which measures the flow of money in and out of the firm that year.
Morningstar reports that the reports are typically professionally designed and contain color graphics, graphs and images to present the "best possible face on the company" regarding its past year activities. It also entails what a company considers important and where it's planning to go in the coming year.
Investors can now also download and view the each report on the Security Exchange Commission's website in addition to reading the paper version.
The news source notes that the "real meat" of a financial report is contained in the back (it's a running saying that annual reports should be read "from back to front") as financial statements are placed here visibly without being downplayed or obscured as they may be in other areas of the report.
Another section of note is one labeled "management's discussion and analysis," which summarizes the past year's results. While it does contain management's "spin" on the raw numbers, it also discusses risks, year-to-year comparisons and breakdown of results within sectors and geographic locations.
Wisebread adds that company statistics are compared year-over-year, typically displaying information as far back as three years. This lets investors more accurately compare numbers to determine how the company is progressing (if at all).
Reports will tell investors, for example, how a company has fared since a recent takeover, how it's reacting to industry or economic pressures, where the business is spending its cash and how it has translated to revenue, as well as what its source of incoming cash is and if it's in the form of profits, sale of goods or new investment money. All of which will be good indicators of whether they should keep their money invested.
Other components of an annual report will include the chairman's address, the corporate address, a listing of Board of Directors, stockholder information, an auditor's report and management messages.